by Ponta Lopud
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by Ponta Lopud
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As with the previous two editions, renowned designer Orsat Franković and his Flomaster studio are responsible for the new visual identity of this year’s Ponta Lopud Festival. The basic concept emphasises the importance of a specific location as one of many reasons that make this festival stand out.
“Lopud, a small island, shares the fate and characteristics of similar localities around the Mediterranean. Removed from all the hustle and bustle, places like these are perfect Arcadian sanctuaries allowing their residents to live at their own pace, according to some other, simpler rules and under less formal norms.
In search of a symbol that captures the uniqueness and personality of such a place, we reached for a cat, thus interpreting and somewhat parodying the customs of major world festivals and their symbolic ‘beasts’. Our right measure is a small, domesticated or stray cat. It occupies an iconic place in the perception of the character of a Mediterranean island (more specifically, Dalmatian) as an eternal prop on the stage of all localities of this kind, a living ornament in the space and the emblematic essence of a way of life in which the traits of the people conditioned by such environment are also sublimated. As it sits on the threshold of “its” home and observes the activities around it with seeming indifference, it appears to be slowed down, lethargic, and presumably lazy while yet being self-possessed and territorial, with claws ready to grab its prey – in short, a domestic animal with character.”
Orsat Franković